Replay Session: What It is, Why It Works and How to use It?

Replay Session: What is it?

A replay session or visitor recording is a tool specially designed for website owners to visually learn, understand and interpret visitors/customers’ interactions with their own website or solution. It takes the form of a video that relates the various interactions of visitors on your website (which pages he visited, on which button he clicked, even record keyboard strokes, but also including more observations), recorded during a time period, previously defined by yourself. It simply helps you to follow your user paths and their own website experience!

Sessions recordings surpass conventional digital analytics tools by capturing a full picture of your visitor/customer on our website or application. They offer all the personal and specific data factors as well as exactly how they can be incorporated to develop a better user experience. Achieve understandings right into visitors/customers’ habits and also enhance their experience, naturally without any effort to determine and solve users problems and concerns as well as simple solutions which records indexes but also visually repeats the full digital experience for every single user in a movie-like interface offering extra visual background.

“How people navigate and interact through my website?” Madurel will help you answer this crucial question!

Replay Session: Why it works?

Sessions Recordings allow you to follow the journey of your visitors/customers, to obtain data collected throughout several recording sessions of your website users. Those are renderings of real actions taken by visitors as they browse a website, and determine why people are leaving your website.

It is one of the best digital tools to get into a full experience and understanding of your user’s behaviors leading to improve your conversion rate, increase your website performance as well as enhance customer experience and corporate perception.

Filter your users’ sessions

Don’t be overcome by all this information and choose your best filters. Captures, index and visually replay the full digital experience of a session across browsers, interfaces, and devices.

Follow users interactions

Recordings of specific website pages or key elements such as mouse activity, clicks, taps, and scrolling across several pages on desktop and mobile devices.

Empathize with their experience

Collects the insights you require, on multiple page views, to fix the user experience issues or problems, optimize and maximize UX, and lastly improve conversions rate.

Help your team members make better decisions

Reveals dysfunctional points and breaking points that need to be fixed by your teams (UX developers, marketers, designers, etc.), as well as guide stakeholders, make better choices.

Replay Session: How to use it?

Record sessions is an effective type of qualitative study, allowing you to see, on a video, the user actions and behaviors on your website. With session recordings, you can ultimately obtain data to implement solutions and improve the online experience of your visitors/customers.

Define your objectives and goals

Start by identifying the filters you want or need to apply to your watching sessions to get the most viable data for your main objective: what statistics do you want to get out of session replays? Indeed, knowing what you want to achieve helps you :

  • determine which recordings you should start with,
  • narrow down the massive amount of data collected.

Know what to detect

You should get the ability to see schemes, and user behaviors patterns, after a period of heavily watching sessions, that will help you establish an understanding of where visitors/customers are reluctant to go or think twice before clicking on the “Start” button. Just get in a good viewing flow of where people are skeptical or get stuck on a page which makes them leave your website.

Look out for trends, for ways of interaction, for engagements:

  • What aspects visitors/customers use to browse from one of your pages to one another.
  • How visitors/customers engage or fail to engage with buttons and clickable images, videos, etc.
  • Uncommon mouse activity, for instance, scrolling, duplicated clicks, clicks on images that lead nowhere.
  • How long does it take, for visitors/customers, to make an action (confirm registration to a free trial) or to reach a goal (subscribe to a plan)?
  • How visitors/customers interact with a page and where they stop and leave the website?

Acquire opportunities for enhancement

Then, you will start to spot, discern and recognize – bugs, issues or glitches – problems that need to be fixed in order to optimize your conversion rate.

  • Rapport glitches or bugs, that make your website or a page not loading properly or load incorrectly throughout various tools, devices or browsers,
  • Performance glitches or bugs, that refrains your website from working properly (something that shouldn’t happen such as not finding a search through the search bar),
  • Design glitches or bugs that make an element not appear, or even missing on the page (image or graph not showing correctly),
  • Functionality glitches or bugs which work or load incorrectly (subscribe page, not opening, payment for a pack not possible, etc.)

Madurel is a powerful tool providing clear and authentic analytics in order for you to focus on more useful and intelligent data to support your business. It also will allow your team to be more efficient and perform proactively through visualization of breaking points and the maintenance of your website to enhance your user’s experience and thus increase your conversion rate.

Heatmap: What Is It, Why It Works and How to Use It?

Heatmap: What Is It?

It is from far the best way to understand complex data and to make a decision from the color-coding process!

heatmap is a data visualization way of the most operating areas of a web page or a website. It shows graphically users’ behavior individual values, which are contained in a matrix, represented as colors. It is intuitive, easy-to-use, clear, and self-explanatory. It makes complex data sets understandable and actionable. ll the bright areas, call “hotspots” (yellow to red color spectrum), are the most viewed of clicked on and on the contrary, the leaser ones are called “cold spots” (green to blue color spectrum).

If you want to understand the most active areas of your website, a heatmap will show you a graphic representation of the ones that get the most attention. It allows you to visual users path and traffic: where they click, how far they scroll, what they look at or ignore, how long they spend looking at info, etc.. Then, it makes it simple for you to find out the best actions to be taken and discern how may your visitor be confused. Should you move, remove, or change the color of the button?

“Where on this page should the most important content be placed?” Heatmap will show you. As simple as this!

Heatmap analytics Heyflow
Data mapping of an example business website showing coldspots and hotspots

Heatmap: Why it works?

There are a certain number of benefits comings from using a heatmap on your website and convert visitors into users/customers. Heatmap is among the most effective, powerful but also reliable analysis tools with which you can myriad insights on exactly how your visitors engage and connect with your website. Basically visualize and understand their behaviors! To be able to make use of those interactions to enhance your website’s engagement and re-think the design for it to a smarter user interface. Here’s where comprehending the aspects of those interactions comes into action.

Website performance

Focus on very specific and key data that is simple and easy to understand, that will highlight the default settings and lead in calls-to-action to increase your conversion. For example, they are many visitors who try to click on an un-linked image.

Data simplification

Real-time data will give you an immediate overview of how the changes you have made impact users’ behaviors on your website (redesign a page for the more intuitive user interface, just reduce bounce rate, or simply drop navigational gaps).

Website conversion

Discover and study the most appealing content that will make users scrolling and dive deep into your site. But also figure out which content distracts the user from your most important content and information (which makes them click).

A/B Tests

Run a test to check the overall workflow of your website navigation, if it is actually working (easy to find the information, easy to locate the content when scrolling, etc.) and if it leads in the increase of user sign-ups.

Heatmap: How to use it?

heatmap tool works by accumulating data from a web page as well as help you recognize your website visitors’ actions via data visual depiction (density map with a procedure of color coding), easier for you to interpret. Before choosing to make use of a heatmap, you need to recognize a problem area to address for which you require site visitor habits information. Your analysis ought to move from your goals, not the contrary. Make certain to select pages that get a great amount of traffic, are business-critical, and are diverse enough for evaluation. Here are the main steps to set up a heatmap on your website.

Define your target page

Firstly, you need to wrap up the web pages on which you want the heatmap to be plotted. Due to the fact that you will just end up being overloaded by lots of pointless data, outlining it on the entire site will certainly not make any sense. As an example, one business-critical web page or a mix of pages whose efficiency has a bearing on each various other, as opposed to outlining heatmap on all the web pages of the website.

Collect your data

Secondly, you need to select the kind of heatmap that you intend to use for your site visitor actions study. The sort of heatmap you pick will certainly constantly rely on the goals you set. A scroll map will help you identify the optimal size of a page; a computer mouse-tracking density map will certainly help you analyze which areas visitors hover around one of the most and the very least; a click map will certainly check the site’s navigability yet additionally establish hyperlinking chances that visitors can prepare for. As soon as you complete the pages you desire to understand, carry on to setting up heatmaps on them. Every tool will certainly ask you to set up a smart code on the page you want to assess so a heatmap can be outlined on it. This clever code makes it possible for the tool to start tracking activities as well as clicks.

To collect purposeful data, you require to establish your sample size and also example period, which is representative of your entire web traffic or else, the information collected will just represent fifty percent of the ground reality. When setting up site heatmap on your web pages, it is important that you inform visitors concerning the cookies that track click habits for website performance evaluation and also take their approval. You must not break any laws that are set to guard your audiences’ info as well as personal privacy. So it is important to inform visitors about the cookies that track those click habits for internet site efficiency evaluation and also get their agreement.

Analyze your data

Thirdly, being able to analyze the heatmap data. This is the most crucial step in the entire process of how website heatmaps work. It has to resolve the problem of monetizing website traffic – how to maximize the conversion – which is mostly affected by the website design. Every adjustment ought to be made based on extensive data evaluation to accomplish the very best result. Heatmaps can provide you information when

  • you wish to measure the engagement
  • you upload an article on your website
  • you want to know whether the content is great or not
  • where your site visitors stop scrolling
  • where they communicate with your site most.

After accumulating information from the heatmaps, you will clearly see the changes that need to be made to your site. Then, validate your analysis through experimentation, tests. Indeed, the way you analyze a heatmap will depend on the goal that you are tracking and the type of heatmap that is used (effectiveness of the changes for example through A/B tests).

Website Analytics: Tools, SEO, Conversion, Speed [2020]

How to analyze your website like a pro? What are the best tools on the internet to boost your traffic, conversion, performance? Website analysis: the user-centered approach.

Almost all web analytics guides will tell you that you can evaluate a site’s performance by performing one or more of these actions:

  • Test the speed of the website
  • Perform an SEO audit
  • Perform a competitor analysis
  • Analyze website traffic

They are not wrong and we cover the same practices further down the page. But we believe that site speed, SEO, competitive and traffic analysis only reveal part of your site’s performance.The missing piece in the analysis of your website is to understand your visitors, users/customers, and give them what they came to your pages for so that they don’t just access your perfectly optimized site, but stay there, use it and come back again and again. And that’s where our guide begins.

What is website analysis?

Website analytics is the practice of testing and analyzing the performance of a website in relation to SEO, speed, competition, and traffic.

Any site can benefit from some form of website analysis if the results are then used to improve it, for example by increasing page size to increase overall speed or by optimizing a high traffic homepage for more conversions.

A user-centered approach to website analysis

We all agree that it is important to have a site that ranks well on Google, which is fast and that does not present major problems. We can also agree that it is equally important for your business to understand your competitors and maximize the traffic that comes to your website.

Standard website analysis helps you achieve all of these goals, with one exception: it won’t give you an obvious competitive advantage because your competitors do too. They all have access to the same SEO, performance, and traffic tools that you also use. But here’s another form of information that you can exploit and that is 100% unique to your website: the point of view of your users.

By finding out how they came to your site, what they expect from it, how they experience it, what works and what doesn’t work for them, you’ll get the big picture view you need to create an enjoyable experience for the people who visit your website day after day.

Behavioral analysis for efficient website analysis (heatmaps & replays)

Your users are the extra source of knowledge you need to develop your website and your business: they have all the information you need about what works and what doesn’t work on your website. Behavioral analysis software (such as Madurel) helps you gather this knowledge and answer important business questions, such as :

  • Where on a page are people stuck and feel lost before they leave?
  • How do people interact (or fail) with different elements and sections of the page?
  • What are they interested in or unaware of on the site?
  • What do they really expect from the website or product?

Heatmap: a behavior analysis tool

Behavioral analysis tools, such as Madurel heatmaps and session replays, help you understand how people behave and interact with your website. Heatmaps aggregate behavior on a page, highlighting buttons, CTAs (call to action), and other clickable elements that your visitors interact with. Session recordings show you how people navigate between pages and help you discover any bugs, problems, or pain points they encounter while browsing.

Behavior analysis tools


Replay: record your users’ sessions

Imagine being able to replay from A to Z the user experience of each of your visitors? It is now possible thanks to the Madurel software, test Madurel for free here. With the replays, each user session is saved in video format. It’s as if you were behind your user’s shoulder when he interacts on your website.

It’s simply the best way to see a visitor’s journey through your website. What they click, where they go and what they like and don’t understand. You can easily replay their sessions and see exactly what they use.

record user sessions

According to Google: 4 other types of traditional website analysis

Traditional website analysis is divided into four categories:

  1. Speed
  2. Search Engine Optimization (SEO)
  3. The competition
  4. Traffic

1. Website speed and performance tools

There are two main problems with slowing down websites: users don’t like them and, as a result, search engines don’t like them either. This is why speed testing is a second key area of website analysis.

A good rule of thumb is to collect some data about the speed of web pages (for example, which elements are too slow, too large, etc.) and then use this information as a starting point to make the website faster.

There are many free tools that you can use to analyze the speed of a website:

PageSpeed Insights from Google is a good place to start and will show you key speed metrics such as First Contentful Paint (FCP), which is the time it takes for a browser to start displaying content.

  • GTmetrix
  • Pingdom
  • WebPageTest

Example of PageSpeed Insights from Google for our landing page at Madurel


Website performance analysis helps you determine whether your site is slow, fast, or average, but it also allows you to diagnose why. You can also test the mobile and desktop separately, getting an overall performance score and a color-coded breakdown of key areas and severity of reported problems.

By analyzing key parameters such as page size, load time, HTTP requests, image compression, and browser caching, you can get the data you need to speed up your site and give your users a faster experience.

2. SEO analysis and audit tools

  • SEO analysis takes many forms, and the most common actions include :
  • SEO audits on the page
  • Analysis of the ranking of websites in search engines
  • Linkage Analysis
  • Audit SEO ON-Site

The SEO on-page audit helps you check your website for common technical issues that could affect search engine performance, such as missing tags or non-functional redirects. This type of analysis is usually performed using specialized tools, some of which are automated to provide useful suggestions (such as Google’s Search Console), while others are highly customizable and help you perform advanced analysis (such as Screaming Frog).

Analysis of the ranking of websites in search engines

Search engine ranking analysis shows you where your website appears for specific keywords on search engines such as Google or Bing.

Some ranking analyzers will calculate the performance of your website based on a keyword of your choice (such as Serpbook), while others will also show you all the keywords found for which you are ranked (for example, Ahrefs). In general, these tools also show how your website performs in different locations (for example, in the US and France) and on different devices (desktop and mobile phone).

Backlink analysis
Backlink analysis of your website allows you to know which pages link to your site and with which anchor text, and to compare your backlink profile to that of your competitors. Most SEO tools have an integrated backlink analysis function (Semrush, Moz, Ahrefs, MajesticSEO, etc.), but you can also find a list of your backlinks in the Google search console.

3. Competitive analysis tools

Almost all online businesses have competitors that offer a similar product, service or experience to the same target audience. The competitive analysis involves identifying and analyzing competing businesses, quantifying the threats they pose and identifying opportunities and benefits that can be uniquely exploited in your business.

Competitor research is an essential part of SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis. For e-commerce and online businesses, competitor analysis can be divided into two key questions:

  • How do our products/services compare to others in space?
  • What are our competitors doing in terms of messaging?

Manual research is an effective way to collect and analyze data about a competitor’s website. You can start very simply by recording some key information and SWOT points on a spreadsheet for easy comparison.

Competitive analysis tools such as SEMRush or SimilarWeb can also help you discover information about the popularity of competitors’ websites (volume of traffic) and how customers find them (source of traffic).

4. Traffic analysis tools

Traffic analysis helps you monitor the volume and activity of your website visitors, and determine the most successful pages and traffic generation techniques.

Knowing where the traffic on your website is coming from, how popular your pages are, which traffic sources are converting best and where you are losing potential customers to the website, allows you to double your marketing campaigns and invest resources accordingly.

Most websites use traditional analytics tools such as Google Analytics to measure site traffic, but there are many popular alternatives, such as Matomo and Open Web Analytics (OWA). However, if you ever feel like you have too much information in front of you and don’t understand what it means? At Madurel, we offer you a clear and simple interface with easy-to-understand analyses.

Discover the hidden activity of your users now with Madurel.

5+ Killer Ways To Analyze Your Website Traffic

What is website traffic analysis?

Website traffic analysis allows you to get information about:

  • The total number of visitors to the website,
  • All actions performed by visitors on the website,
  • The performance of your website,
  • The results of website optimization and promotion.

Correct estimation and analysis of these data will help to detect problems in your marketing strategy and make it more effective. No matter what type of web resource, an online shop or a simple homepage, you need to constantly analyze its traffic.

Why do I need to analyze my website traffic statistics?

Analyzing your website’s traffic allows you to determine if your website has attracted the number of prospects you expect. The study of your website traffic also helps you to identify their preferences and their behavior on your website, because the goal of any website is to attract traffic and be visible on the net. You will then know if you have achieved your objectives, which can be, among others, to make people discover the advertisements contained in your pages or to present your products so that visitors will buy. The idea behind this analysis is finally to increase the traffic of your site and can provide answers to:

  • What percentage of the target audience visits your site (out of the total traffic)?
  • Which traffic source generates the most visitors and target conversions?
  • How much time do users spend on the site and how many pages do they view?
  • What do we need to do next (what to set) to achieve the objectives?

Once you start analyzing traffic statistics, you will better understand your visitors and their behavioral patterns. The website statistics from the analysis will help you identify the most visited pages and the most popular types of products in your catalog.

What are the different parameters to be measured in a web traffic analysis?

Number of visits to a site

The number of visits to a site and the average time spent by users on each page are indicators that help you determine whether they were interested in your content or whether they just hovered over it and immediately moved on. You will then be able to take the necessary steps to capture the interest of your visitors on each of your pages.

The visitor’s path is another factor that determines the reactivity of the Internet user to your functionalities and products. By analyzing the visitor’s path, you can determine whether they bounced from one page to another, whether they searched for more content, or whether they left your site after staying for a short time.

Study of your web traffic

The study of your web traffic also takes into account the sources of traffic that led your visitors to each of your sections: direct access to your URL, passage through a referent site, search engine results, etc.

Finally, it is through the audience of your landing pages that you will see the effectiveness of your AdWords links. Your web analytics will then have to take into account the number of clicks that have been made and you will only have to refine your digital marketing strategy by improving the functionality and attractiveness of your landing pages.

analyze website traffic

What are the key indicators to know the traffic of a website?

As part of a web traffic analysis, the creation of dashboards and custom traffic reports is an important step to get a quick and synthetic vision of your site’s performance. These must correspond to your objectives (KPIs) and your target audience. The most common indicators are:

  • Sessions. The number of visits to the website for a given period. A session is a visit to the website by a user. The session is terminated if the user leaves the website or remains inactive for more than 30 minutes. Therefore, the more sessions you have, the more effective your promotional strategy will be.
  • Pages / Session. This indicator reflects the depth of a website visit. You can see how many pages users view during a session. A high number of pages means that your website is interesting, useful, and convenient.
  • Average session length. The duration of a session calculated as the average number. The longer users stay on your website, the higher your website ranks in searches.
  • Users. The number of unique users who visited the website during a given period of time. Do not confuse the number of sessions with the number of users. Sessions indicate the number of times all users have visited your website. Therefore, the number of users is always less than the number of sessions.
  • Bounce rate. The percentage of users who leave the website within 15 seconds of their visit. A high bounce rate shows that the web resource does not meet the needs of the visitors and that they have landed there accidentally.
  • Conversion rate. It is the rate of conversion of visits into action. Do web users buy or do they just read your content and then go on their way? A high rate means that your marketing approach is effective and brings results!
  • Channels. These are the sources of user traffic. There are nine types of these channels which will be described in detail below.
  • Devices. Measures that segment users by device type (PC, tablet, smartphone).
  • Average position. The indicator reflects the position of the website in search results.
  • CTR. The ratio between the number of impressions and the number of clicks on your page in search results. These data show how visitors interact with the different elements of your website’s pages.
  • Clicks. This data shows how visitors interact with the different elements of your website’s pages. Analyze page clicks to see which elements are being ignored and correct them to improve the user experience of your website.
  • Video replays. This information allows you to analyze the scrolling depth of your website. This way, you can make sure that the most important information is the most visible.

It is also interesting for you to identify the sources of traffic that have caused the most changes. These indicators will give you a precise idea of the type of visitors to your site so that you can effectively segment your customers. You will then be able to draw up a better content strategy or review its tree structure, for example, to ensure its continuous improvement.

website traffic key indicators

What are the audience of a site and its main sources of traffic?

Web traffic analysis covers all incoming traffic to your site and allows you to measure its notoriety, to assess the performance of your digital strategy and also to estimate your position in a very competitive market. The use of high-performance traffic sources will allow you to attract Internet users and thus multiply your sales. Following a web analytics analysis, you should be able to define by which means your visitors should arrive on your pages.

The traffic on a site generally comes from multiple sources. There are several types of traffic:

1. Direct traffic

Direct traffic, which is made up of visitors that you have retained and who go directly to your site by typing its URL or via a bookmark. These regulars often come to your site because they are attracted by your regularly updated information or by the products or services offered. You must, therefore, rely on good marketing content and good ergonomics so that they always come back to your pages. Dense direct traffic means that you have succeeded in building the loyalty of many Internet users. If it is low, then you will have to improve your content and expand your offers.

2. Organic traffic

The organic traffic that is generated by searches on search engines. The fact that organic traffic is important means that your site is well-positioned with these tools. Its analysis allows you to appreciate the effectiveness and performance of your SEO techniques. It can be paid, i.e. it can be the result of clicks on sponsored ads using.

3. Social Traffic

Social traffic, which refers to the flow generated by your activity on social networks such as Facebook or Twitter. Your notoriety with your community allows you to convert visits to your online store into purchases. This traffic will be important if you are very active on social networks. You will then be able to post links to your landing page or blog posts.

4. Referral traffic

Referral traffic, which is based on the traffic generated by your net-linking efforts (inbound links). These return links are effective in redirecting Internet users to your website. This traffic will be ample if several links leading to your pages.

5. Traffic from your e-mailing campaigns

It is generated by the clicks made by Internet users from your newsletters. This way, you can send interesting emails to your users and show them your site’s good features so that they come to your site more often.