While it involves understanding your visitor activity on your website, the replay session is among the most effective and best outcomes you can have. The appeal of visitor recording are not intended, it reveals your visitors’ actions on your website. Therefore, you can easily visualize user behaviour as well as their interactions with your website pages (buttons, images, pop-ups, etc).
At the end of the day examining and assessing those visitors recording videos is more crucial than just collecting them. To get to the most important information leading to results is all that matters to you at this stage. Thus far watching all those replay sessions is the only solution to detect user behaviour patterns on your website. Nevertheless, it will help you optimise their journey and experience while visiting your website, leading to converting visitors into customers.
There are countless methods that can help you analyse your replay session, but here is the most common and effective one.
Make the process standard as feasible as
Replay Sessions are not arbitrary online for enjoyment. As soon as you get started and watch them, you really need to be organized and prepared.
Step 1 – Get help from your team
One suggestion is to split the videos within your team for more effectiveness. If there are too many of them it may be overwhelming and frustrating for a single person. In order to get to significant outcomes evert team member must keep in mind the data she/he discovers.
Step 2 – Create a legend
In order to pre-categorise the relative information detected by your team, create a legend that everyone will have to use. It will be beneficial to cross-reference to diversity thinking and collect behaviours or attitudes.
Step 3 – Define a pattern
Make a group of all end results and categorise them. Afterwards compare all the data originating from a member of the team, it will give you the most effective outcomes.
Step 4 – Consistency is a must
To assure you get the right result, build a team of 2 or 3 team members who will be responsible to regularly view and analyse the data. As patterns have already been define, it will be easier for them to identify existing patterns or spot new ones. It is a time saviour.
Establish a specific goal
Bear a business goal and details objectives will certainly assist you to analyse, evaluate and assess replay sessions videos. To reach your main goal you can obtain assistance from filters as well as tags likewise. Using filters will make your list much more concentrated on essential data.
You usually run within a framework where you’re searching for things that suit a few essentials (frictions, quality, interruption, diversion, etc.) as well as for that reason the procedure itself is more clear. It will allow you to focus on key areas to optimise the user experience that defaults their journey.