Getting traffic to your website is great, but if that traffic doesn’t convert, it’s almost useless. This article presents 38 best types of optimization to get your visitors or customers to act, whether it is to fill out a form, communicate their email, or make a purchase. We can categorize them into 4 main parts: UX design, honesty, social proof, and data analysis.
The key to a highly convergent website is to test, test, and test. What works for one website, audience or niche may not work for another, making it difficult to develop a single strategy to achieve optimal conversions. Determine what works best for your business, then try it out!
Optimize conversions with UX design
1. Don’t offer too many possibilities
Faced with too many choices, people can become paralyzed and avoid a particular task or decision altogether. Whenever possible, be very clear about where you want your product to go or suggest the product that best suits the majority of people (“Most Popular Choice”).
2. Give your visitors an overview
When creating a landing, remove anything that could potentially distract your visitors, such as a navigation bar and other CTAs. Your landing page should be entirely devoted to getting your visitors to take a specific action.
3. Adapt the reading level to your audience
Using difficult, obscure or overly simplistic language can alienate some of your visitors. Use a tool such as the Readability Score to ensure that your text matches your audience’s preferences.
4. Pay attention to your title
Your title is perhaps the most important element of your landing page. Brainstorm at least 10 possibilities before choosing the strongest one and don’t hesitate to come back to it from time to time.
5. Use concrete action verbs
When testing different calls to action for conversion rate optimization, try to use action language that encourages visitors to take action (e.g. “grab yours”, “book your seat”).
6. Increase the conversion rate by being clear and concise
Most consumers are too savvy to be seduced by advertising copy. So drop the hype and focus instead on writing clear and compelling text that helps your visitors make a buying decision.
7. Test different lengths of content
Depending on your niche, your product and your audience, the short version may perform better than the long version (or vice versa). Be sure to test different lengths to see what works best with your audience.
8. Include as few fields as possible
When requesting information in an email membership form, ask for as little information as possible. A study has shown that cutting out a form can increase the conversion rate by 11%.
9. Keep input fields optional
If you need to request many information fields, keep as many optional fields as possible to increase the likelihood that visitors will complete the form. You can always request additional information later.
10. Keep the conversion elements at the top of the page
Buttons and other conversion elements should be above the fold for best results.
11. Create dedicated landing pages for your paid ads
If you use a payment system such as a monthly or yearly subscription, make sure you send these visitors to a dedicated landing page (not your landing page).
12. Test multiple colour combinations on your landing pages
Different colors can mean different things to different people (for example, a light blue can be soothing, while red can evoke feelings of stress or even anger). For perfect conversion rate optimization, test different palettes to see which ones give optimal conversion rates.
13. Use directional markers
Draw your visitors’ attention to the most important element of your page by using arrows or other visual cues. Make sure you stay in good taste: flashy red arrows usually don’t work as well as they used to!
14. Meeting the expectations of your PPC visitors
If visitors come to your landing page via a PPC ad, make sure the text in your ad matches the text on your landing page. Your ad should tell them exactly what they will find once they click on your site.
15. Use high-quality images
Using generic, sticky stock photos can send the wrong message about your brand. Use professional-quality photos whenever possible. Also, it is important to use photos of happy, smiling people. It is commonly accepted that these types of images result in the highest conversion rates.
Optimize conversions with honesty
16. Stimulate the enthusiasm of your visitors
Use emotionally charged language and amazing stories to get your visitors excited and excited to try your product.
17. Clearly state the benefits of your product or service
It is important to list the features of your product, but it is even more important to tell potential customers exactly how your product will help them solve their problem.
18. Tell visitors exactly what they’ll receive
Give visitors absolutely everything they need to know about your product: What are the features and benefits? What does it look like? What are the possible uses? Who will benefit the most? How will it be delivered?
19. Include a clear value proposition
Tell potential buyers what’s special about your product. How is it different and better than any other similar product on the market?
20. Offer a price match guarantee
Although most people do not accept this offer, it does show that you are concerned about keeping your prices competitive.
21. Recommend related products
Include links to related content or products to maintain visitor interest and encourage them to visit your site.
22. Add a warranty
Include a refund policy on all purchases. This reduces risk, and increased sales will usually more than compensate for any returns.
23. Offer multiple payment options
Believe it or not, not everyone wants to use Paypal. Consider offering different payment methods to satisfy the preferences of all your potential customers.
24. Offer additional discounts at checkout
Increase your conversion rate by offering customers free shipping or a percentage discount on their next purchase.
25. Include a privacy statement in the membership forms.
Optimize conversions with Social Proof
26. Include the number of subscribers to your social media
Like testimonials, the inclusion of social proof widgets reduces risk and increases conversions.
27. Optimize your conversion rates with testimonials
Testimony reduces risk and provides social evidence, use them on product landing pages.
28. Include consumer reviews
There is no doubt that consumer opinions are extremely influential in helping people make purchasing decisions. In fact, according to a study conducted by Zendesk, 87% of respondents said that their purchasing decisions were influenced by both positive and negative opinions.
29. Using video to humanize your brand
Include a simple video on your landing pages to show that there is a real person behind your brand.
30. Include inventory information
If you have a tangible product, indicate the number of products in stock with the description of your products (for example: “Order now … there are only 3 left in stock”).
31. Include a personal image
Don’t be afraid to include a personal photo in your sidebar or near your TACs. This can reduce the feeling of risk by showing that there is a real person behind the brand and will optimize your conversion rate.
32. Use a live chat tool
Offer a live chat to help answer questions and address potential customers’ concerns.
33. Be sure to include your contact information
Give your customers the confidence to buy from you by including complete contact information in an easily accessible location.
Optimize conversion with Web Data Analytics
34. Embed calls to action (CTA) in every content item on your site
Let your readers know exactly what you want them to do next, whether it’s clicking on a button, read a blog post or fill out a form.
35. Use CTA buttons instead of links
Buttons are more obvious and clickable, especially when displayed on mobile devices.
36. Test variations of your CTA button
Your “buy now” or “order now” button can have very different performance depending on where it is placed, its color and size. Test several variants to see which ones work best. Run an A/B test to check the overall workflow of your website navigation, if it is working (easy to find the information, easy to locate the content when scrolling, etc.) and if it leads in the increase of user sign-ups.
37. Observe where your users click
Create a visualize behavior heatmap to find out where your visitors click and where the cold spots are on your website pages. Understand the needs and expectations of your users by visually representing their clicks, tapping, and other behaviors.
38. Analyze the behavior of your users
Replay sessions the complete experience of each visitor to identify weak points, increase conversions and optimize your website. Ok, but with which tools? The platform allows you to create video replays of each of your users’ sessions. It’s like being behind your visitor’s shoulder all the time!