Replay Session: What It is, Why It Works and How to use It?

Replay Session: What is it?

A replay session or visitor recording is a tool specially designed for website owners to visually learn, understand and interpret visitors/customers’ interactions with their own website or solution. It takes the form of a video that relates the various interactions of visitors on your website (which pages he visited, on which button he clicked, even record keyboard strokes, but also including more observations), recorded during a time period, previously defined by yourself. It simply helps you to follow your user paths and their own website experience!

Sessions recordings surpass conventional digital analytics tools by capturing a full picture of your visitor/customer on our website or application. They offer all the personal and specific data factors as well as exactly how they can be incorporated to develop a better user experience. Achieve understandings right into visitors/customers’ habits and also enhance their experience, naturally without any effort to determine and solve users problems and concerns as well as simple solutions which records indexes but also visually repeats the full digital experience for every single user in a movie-like interface offering extra visual background.

“How people navigate and interact through my website?” Madurel will help you answer this crucial question!

Replay Session: Why it works?

Sessions Recordings allow you to follow the journey of your visitors/customers, to obtain data collected throughout several recording sessions of your website users. Those are renderings of real actions taken by visitors as they browse a website, and determine why people are leaving your website.

It is one of the best digital tools to get into a full experience and understanding of your user’s behaviors leading to improve your conversion rate, increase your website performance as well as enhance customer experience and corporate perception.

Filter your users’ sessions

Don’t be overcome by all this information and choose your best filters. Captures, index and visually replay the full digital experience of a session across browsers, interfaces, and devices.

Follow users interactions

Recordings of specific website pages or key elements such as mouse activity, clicks, taps, and scrolling across several pages on desktop and mobile devices.

Empathize with their experience

Collects the insights you require, on multiple page views, to fix the user experience issues or problems, optimize and maximize UX, and lastly improve conversions rate.

Help your team members make better decisions

Reveals dysfunctional points and breaking points that need to be fixed by your teams (UX developers, marketers, designers, etc.), as well as guide stakeholders, make better choices.

Replay Session: How to use it?

Record sessions is an effective type of qualitative study, allowing you to see, on a video, the user actions and behaviors on your website. With session recordings, you can ultimately obtain data to implement solutions and improve the online experience of your visitors/customers.

Define your objectives and goals

Start by identifying the filters you want or need to apply to your watching sessions to get the most viable data for your main objective: what statistics do you want to get out of session replays? Indeed, knowing what you want to achieve helps you :

  • determine which recordings you should start with,
  • narrow down the massive amount of data collected.

Know what to detect

You should get the ability to see schemes, and user behaviors patterns, after a period of heavily watching sessions, that will help you establish an understanding of where visitors/customers are reluctant to go or think twice before clicking on the “Start” button. Just get in a good viewing flow of where people are skeptical or get stuck on a page which makes them leave your website.

Look out for trends, for ways of interaction, for engagements:

  • What aspects visitors/customers use to browse from one of your pages to one another.
  • How visitors/customers engage or fail to engage with buttons and clickable images, videos, etc.
  • Uncommon mouse activity, for instance, scrolling, duplicated clicks, clicks on images that lead nowhere.
  • How long does it take, for visitors/customers, to make an action (confirm registration to a free trial) or to reach a goal (subscribe to a plan)?
  • How visitors/customers interact with a page and where they stop and leave the website?

Acquire opportunities for enhancement

Then, you will start to spot, discern and recognize – bugs, issues or glitches – problems that need to be fixed in order to optimize your conversion rate.

  • Rapport glitches or bugs, that make your website or a page not loading properly or load incorrectly throughout various tools, devices or browsers,
  • Performance glitches or bugs, that refrains your website from working properly (something that shouldn’t happen such as not finding a search through the search bar),
  • Design glitches or bugs that make an element not appear, or even missing on the page (image or graph not showing correctly),
  • Functionality glitches or bugs which work or load incorrectly (subscribe page, not opening, payment for a pack not possible, etc.)

Madurel is a powerful tool providing clear and authentic analytics in order for you to focus on more useful and intelligent data to support your business. It also will allow your team to be more efficient and perform proactively through visualization of breaking points and the maintenance of your website to enhance your user’s experience and thus increase your conversion rate.

16+ Best Terms of Web Analytics

For having a complete understanding of the digital advertising globe, right here is a list of terms used in web analytics.

We use various analyzer tools to create brand-new strategies in order to boost the performance of internet sites. There are great deals of terms in the web analytics ecosystem. Understanding these terms well can help you to improve and also much more accurate outcomes.


The user is the visitor that goes to an internet site for a size of time. Uniq user is a valuable fact in order to define the number of customers that your site gets to.

Return Site visitor

It is the individual whose multiple visits are detected using cookies. With this data, you can identify the fidelity of your web site.


A session is the record of pageviews, activities or conversions of the individual that visits your web site for a size of time. The session ends without any purchases for 30 minutes or at twelve o’clock at night. Procedure work in order to have a general view of your site’s condition.

Average Session Duration

It is the standard of the complete time that the customers spent on your website. A higher ordinary session period suggests an effective web site to maintain the customers energetic.


It is the overall variety of seen pages. It counts all the web pages that the customers opened. It is generally made use of for marketing sales.

Pages per visit

It is the proportion of the user number and also pageviews. For example, if there are 10 checking out customers and 20 watched pages, web pages per check out is 2. You can identify your site’s success to keep the customers on the website thanks to this tool.

Bounce rate

This ratio provides us the variety of individuals that ends the session without opening up a new web page. A greater bounce rate uses some retrofits in the Search Engine Optimization arrangement.

Page Duration

It is the total amount of time that users spent on a certain page. With this information, you can find one of the most prominent pages.

Load Time

It is the time beginning with the opening of a page to totally pack. It is significant to make load time shorter.


Conversions are the procedures that cover some assumptions. This provides us the portion of the users that purchase a product, fill a kind or register for a publication.


Organic Search

Organic Search matters the variety of customers opening the web site using the internet search engine. An effective Search Engine Optimization job makes organic search rates raise.

Exit Page

This is the last page before giving up the website.

Entry Page

This is the first page that a user reaches with your domain name.

Click-Through Rate (CTR)

This is the rate of the revealing or clicking of the banners which are shown by platforms such as Google Ads.


These are the automated programs to index the components as well as provide an area in the search results page. Usually, they check websites every day however in some cases this can change to per hour.

Search Engine Optimization (Search Engine Optimization).

Search Engine Optimization is to maximize your internet site with the criteria of the online search engine in order to make it a lot more significant for the online search engine crawlers. You can have better places in the online search engine outcomes and boost your see as well as conversion rates with this.

Heatmap: What Is It, Why It Works and How to Use It?

Heatmap: What Is It?

It is from far the best way to understand complex data and to make a decision from the color-coding process!

heatmap is a data visualization way of the most operating areas of a web page or a website. It shows graphically users’ behavior individual values, which are contained in a matrix, represented as colors. It is intuitive, easy-to-use, clear, and self-explanatory. It makes complex data sets understandable and actionable. ll the bright areas, call “hotspots” (yellow to red color spectrum), are the most viewed of clicked on and on the contrary, the leaser ones are called “cold spots” (green to blue color spectrum).

If you want to understand the most active areas of your website, a heatmap will show you a graphic representation of the ones that get the most attention. It allows you to visual users path and traffic: where they click, how far they scroll, what they look at or ignore, how long they spend looking at info, etc.. Then, it makes it simple for you to find out the best actions to be taken and discern how may your visitor be confused. Should you move, remove, or change the color of the button?

“Where on this page should the most important content be placed?” Heatmap will show you. As simple as this!

Heatmap analytics Heyflow
Data mapping of an example business website showing coldspots and hotspots

Heatmap: Why it works?

There are a certain number of benefits comings from using a heatmap on your website and convert visitors into users/customers. Heatmap is among the most effective, powerful but also reliable analysis tools with which you can myriad insights on exactly how your visitors engage and connect with your website. Basically visualize and understand their behaviors! To be able to make use of those interactions to enhance your website’s engagement and re-think the design for it to a smarter user interface. Here’s where comprehending the aspects of those interactions comes into action.

Website performance

Focus on very specific and key data that is simple and easy to understand, that will highlight the default settings and lead in calls-to-action to increase your conversion. For example, they are many visitors who try to click on an un-linked image.

Data simplification

Real-time data will give you an immediate overview of how the changes you have made impact users’ behaviors on your website (redesign a page for the more intuitive user interface, just reduce bounce rate, or simply drop navigational gaps).

Website conversion

Discover and study the most appealing content that will make users scrolling and dive deep into your site. But also figure out which content distracts the user from your most important content and information (which makes them click).

A/B Tests

Run a test to check the overall workflow of your website navigation, if it is actually working (easy to find the information, easy to locate the content when scrolling, etc.) and if it leads in the increase of user sign-ups.

Heatmap: How to use it?

heatmap tool works by accumulating data from a web page as well as help you recognize your website visitors’ actions via data visual depiction (density map with a procedure of color coding), easier for you to interpret. Before choosing to make use of a heatmap, you need to recognize a problem area to address for which you require site visitor habits information. Your analysis ought to move from your goals, not the contrary. Make certain to select pages that get a great amount of traffic, are business-critical, and are diverse enough for evaluation. Here are the main steps to set up a heatmap on your website.

Define your target page

Firstly, you need to wrap up the web pages on which you want the heatmap to be plotted. Due to the fact that you will just end up being overloaded by lots of pointless data, outlining it on the entire site will certainly not make any sense. As an example, one business-critical web page or a mix of pages whose efficiency has a bearing on each various other, as opposed to outlining heatmap on all the web pages of the website.

Collect your data

Secondly, you need to select the kind of heatmap that you intend to use for your site visitor actions study. The sort of heatmap you pick will certainly constantly rely on the goals you set. A scroll map will help you identify the optimal size of a page; a computer mouse-tracking density map will certainly help you analyze which areas visitors hover around one of the most and the very least; a click map will certainly check the site’s navigability yet additionally establish hyperlinking chances that visitors can prepare for. As soon as you complete the pages you desire to understand, carry on to setting up heatmaps on them. Every tool will certainly ask you to set up a smart code on the page you want to assess so a heatmap can be outlined on it. This clever code makes it possible for the tool to start tracking activities as well as clicks.

To collect purposeful data, you require to establish your sample size and also example period, which is representative of your entire web traffic or else, the information collected will just represent fifty percent of the ground reality. When setting up site heatmap on your web pages, it is important that you inform visitors concerning the cookies that track click habits for website performance evaluation and also take their approval. You must not break any laws that are set to guard your audiences’ info as well as personal privacy. So it is important to inform visitors about the cookies that track those click habits for internet site efficiency evaluation and also get their agreement.

Analyze your data

Thirdly, being able to analyze the heatmap data. This is the most crucial step in the entire process of how website heatmaps work. It has to resolve the problem of monetizing website traffic – how to maximize the conversion – which is mostly affected by the website design. Every adjustment ought to be made based on extensive data evaluation to accomplish the very best result. Heatmaps can provide you information when

  • you wish to measure the engagement
  • you upload an article on your website
  • you want to know whether the content is great or not
  • where your site visitors stop scrolling
  • where they communicate with your site most.

After accumulating information from the heatmaps, you will clearly see the changes that need to be made to your site. Then, validate your analysis through experimentation, tests. Indeed, the way you analyze a heatmap will depend on the goal that you are tracking and the type of heatmap that is used (effectiveness of the changes for example through A/B tests).

How & Why You Need to Remove Google Analytics?

How to Remove Google Analytics from your Website?

Would certainly you such as to remove a website from Google Analytics? Removing unneeded sites will tidy up your Google Analytics profile especially if you’re tracking many different properties or internet sites on your account. In this tutorial, we’ll discuss how to delete a website from Google Analytics.

Removing a website from a Google Analytics profile can be daunting specifically for novices. Removing the wrong information from your account will certainly stop tracking your website visitors. And if the data is not recovered, you’ll completely shed the historical information related to your internet site.

Prior to we dive into eliminate your website, let’s take a glimpse at the hierarchy of your Analytics profile. Comprehending it assists you to make certain that you don’t unintentionally delete the wrong data from your profile.

Your Analytics profile consists of 3 various elements. They are account, Property, and View.

  • Account: You ought to have at the very least one account to access the analytics record.
  • Property: A residential property can be a website or a mobile app that you would love to track in Google Analytics.
  • View: A view is the access point for your reports. For example, within a home you can have different views for viewing all the information for, checking out just a specific subdomain, like or viewing only AdWords web traffic.

Your Analytics profile can have multiple accounts.

Each account can have numerous homes and each residential property can have numerous views. Take a look at the picture listed below.

Which One Should You Delete? Account, Property or View

If you intend to remove all the information of your website, you might remove the property.

If an account consists of only a residential or commercial property that you ‘d like to eliminate, you might get rid of the account as well along with the residential property. If you want to eliminate only a specific view, like a subdomain or AdWords traffic, you might remove the view.

How to Remove a Site from Google Analytics?

First, log right into your Google Analytics account as well as pick the website you wish to get rid of from your Analytics account.

google analytics account

Then click Admin in the left taskbar.

admin taskbar google analytics

Currently, you’ll see the Management web page.

In the Management page, you can eliminate an account, property, or view according to your requirements.

How to Remove a Google Analytics Account

To eliminate an account, click Account Setups in the Account column in your Management page.

account management google analytics

Then click Move to Trash Can.

trash can google analytics

How to Remove a Google Analytics Property

To eliminate a property, click Property Settings in the Trash property column in your Management page.

property management google analytics

Then click Relocate to Trash Can. In the next web page, click the Garbage residential or commercial property switch.

delete property google analytics

How to Remove a Google Analytics View

To get rid of a property, click View Settings in the Sight column in your Management web page.

view settings google analytics

Then click Transfer to Trash Can. In the next page, click the Garbage sight switch.

move trash can google analytics

That’s it!

You have actually successfully eliminated a site from Google Analytics.

The information will certainly be permanently erased 35 days after being relocated to the trash can. Afterwards, you won’t be able to fetch any kind of historical information or reinstate your records.

Why Remove Google Analytics from your Website?

The best analytics software program isn’t the one that has the most info or numerous web pages of reports, it’s one that swiftly reveals you what you require so you can get back to running your organisation.

Over 75% of sites have Google tracking code on them. That indicates they aren’t just tracking what you look for, but they’re keeping track of 75% of the internet sites every person brows through.

The data that Google collects concerning everybody from their services can likewise be subpoenaed by lawyers as well as even made use of in civil cases (over 75,000 requests for 160,000 individuals were sent in 2018 alone).
Madurel is an advanced internet analytics device that’s easy to use and does not accumulate or share personal data from your site visitors. Instead, you get a solitary display with all the details you require to understand to run your company.

This is why we developed Madurel, the best Google Analytics alternative. Our tracker gathers no personal or personally identifiable details from internet site visitors. We charge for our product, so we don’t require to sell details or information. That means, with our analytics tracker set up, and also Google Analytics got rid of, your website becomes an impervious fortress from Google as well as anybody else.

Although Google Analytics does not cost you money on a monthly basis, it’s definitely not free. If you aren’t paying for the product, you are the product. Google doesn’t bill for Google Analytics due to the fact that they make billions selling your information via their various other items. We charge a little however fair price so we don’t ever before have to do that.

Google does not give you access to their analytics software because they’re nice or altruistic. Providing you accessibility to this service suggests that they have accessibility to your visitors’ searching for information. And because they’re a profit-driven marketing company, if they aren’t billing you for their item, they’re monetizing your data.

Website Analytics: Tools, SEO, Conversion, Speed [2020]

How to analyze your website like a pro? What are the best tools on the internet to boost your traffic, conversion, performance? Website analysis: the user-centered approach.

Almost all web analytics guides will tell you that you can evaluate a site’s performance by performing one or more of these actions:

  • Test the speed of the website
  • Perform an SEO audit
  • Perform a competitor analysis
  • Analyze website traffic

They are not wrong and we cover the same practices further down the page. But we believe that site speed, SEO, competitive and traffic analysis only reveal part of your site’s performance.The missing piece in the analysis of your website is to understand your visitors, users/customers, and give them what they came to your pages for so that they don’t just access your perfectly optimized site, but stay there, use it and come back again and again. And that’s where our guide begins.

What is website analysis?

Website analytics is the practice of testing and analyzing the performance of a website in relation to SEO, speed, competition, and traffic.

Any site can benefit from some form of website analysis if the results are then used to improve it, for example by increasing page size to increase overall speed or by optimizing a high traffic homepage for more conversions.

A user-centered approach to website analysis

We all agree that it is important to have a site that ranks well on Google, which is fast and that does not present major problems. We can also agree that it is equally important for your business to understand your competitors and maximize the traffic that comes to your website.

Standard website analysis helps you achieve all of these goals, with one exception: it won’t give you an obvious competitive advantage because your competitors do too. They all have access to the same SEO, performance, and traffic tools that you also use. But here’s another form of information that you can exploit and that is 100% unique to your website: the point of view of your users.

By finding out how they came to your site, what they expect from it, how they experience it, what works and what doesn’t work for them, you’ll get the big picture view you need to create an enjoyable experience for the people who visit your website day after day.

Behavioral analysis for efficient website analysis (heatmaps & replays)

Your users are the extra source of knowledge you need to develop your website and your business: they have all the information you need about what works and what doesn’t work on your website. Behavioral analysis software (such as Madurel) helps you gather this knowledge and answer important business questions, such as :

  • Where on a page are people stuck and feel lost before they leave?
  • How do people interact (or fail) with different elements and sections of the page?
  • What are they interested in or unaware of on the site?
  • What do they really expect from the website or product?

Heatmap: a behavior analysis tool

Behavioral analysis tools, such as Madurel heatmaps and session replays, help you understand how people behave and interact with your website. Heatmaps aggregate behavior on a page, highlighting buttons, CTAs (call to action), and other clickable elements that your visitors interact with. Session recordings show you how people navigate between pages and help you discover any bugs, problems, or pain points they encounter while browsing.

Behavior analysis tools


Replay: record your users’ sessions

Imagine being able to replay from A to Z the user experience of each of your visitors? It is now possible thanks to the Madurel software, test Madurel for free here. With the replays, each user session is saved in video format. It’s as if you were behind your user’s shoulder when he interacts on your website.

It’s simply the best way to see a visitor’s journey through your website. What they click, where they go and what they like and don’t understand. You can easily replay their sessions and see exactly what they use.

record user sessions

According to Google: 4 other types of traditional website analysis

Traditional website analysis is divided into four categories:

  1. Speed
  2. Search Engine Optimization (SEO)
  3. The competition
  4. Traffic

1. Website speed and performance tools

There are two main problems with slowing down websites: users don’t like them and, as a result, search engines don’t like them either. This is why speed testing is a second key area of website analysis.

A good rule of thumb is to collect some data about the speed of web pages (for example, which elements are too slow, too large, etc.) and then use this information as a starting point to make the website faster.

There are many free tools that you can use to analyze the speed of a website:

PageSpeed Insights from Google is a good place to start and will show you key speed metrics such as First Contentful Paint (FCP), which is the time it takes for a browser to start displaying content.

  • GTmetrix
  • Pingdom
  • WebPageTest

Example of PageSpeed Insights from Google for our landing page at Madurel


Website performance analysis helps you determine whether your site is slow, fast, or average, but it also allows you to diagnose why. You can also test the mobile and desktop separately, getting an overall performance score and a color-coded breakdown of key areas and severity of reported problems.

By analyzing key parameters such as page size, load time, HTTP requests, image compression, and browser caching, you can get the data you need to speed up your site and give your users a faster experience.

2. SEO analysis and audit tools

  • SEO analysis takes many forms, and the most common actions include :
  • SEO audits on the page
  • Analysis of the ranking of websites in search engines
  • Linkage Analysis
  • Audit SEO ON-Site

The SEO on-page audit helps you check your website for common technical issues that could affect search engine performance, such as missing tags or non-functional redirects. This type of analysis is usually performed using specialized tools, some of which are automated to provide useful suggestions (such as Google’s Search Console), while others are highly customizable and help you perform advanced analysis (such as Screaming Frog).

Analysis of the ranking of websites in search engines

Search engine ranking analysis shows you where your website appears for specific keywords on search engines such as Google or Bing.

Some ranking analyzers will calculate the performance of your website based on a keyword of your choice (such as Serpbook), while others will also show you all the keywords found for which you are ranked (for example, Ahrefs). In general, these tools also show how your website performs in different locations (for example, in the US and France) and on different devices (desktop and mobile phone).

Backlink analysis
Backlink analysis of your website allows you to know which pages link to your site and with which anchor text, and to compare your backlink profile to that of your competitors. Most SEO tools have an integrated backlink analysis function (Semrush, Moz, Ahrefs, MajesticSEO, etc.), but you can also find a list of your backlinks in the Google search console.

3. Competitive analysis tools

Almost all online businesses have competitors that offer a similar product, service or experience to the same target audience. The competitive analysis involves identifying and analyzing competing businesses, quantifying the threats they pose and identifying opportunities and benefits that can be uniquely exploited in your business.

Competitor research is an essential part of SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis. For e-commerce and online businesses, competitor analysis can be divided into two key questions:

  • How do our products/services compare to others in space?
  • What are our competitors doing in terms of messaging?

Manual research is an effective way to collect and analyze data about a competitor’s website. You can start very simply by recording some key information and SWOT points on a spreadsheet for easy comparison.

Competitive analysis tools such as SEMRush or SimilarWeb can also help you discover information about the popularity of competitors’ websites (volume of traffic) and how customers find them (source of traffic).

4. Traffic analysis tools

Traffic analysis helps you monitor the volume and activity of your website visitors, and determine the most successful pages and traffic generation techniques.

Knowing where the traffic on your website is coming from, how popular your pages are, which traffic sources are converting best and where you are losing potential customers to the website, allows you to double your marketing campaigns and invest resources accordingly.

Most websites use traditional analytics tools such as Google Analytics to measure site traffic, but there are many popular alternatives, such as Matomo and Open Web Analytics (OWA). However, if you ever feel like you have too much information in front of you and don’t understand what it means? At Madurel, we offer you a clear and simple interface with easy-to-understand analyses.

Discover the hidden activity of your users now with Madurel.

The Best Approach To Analyze Your Replay Sessions

While it involves understanding your visitor activity on your website, the replay session is among the most effective and best outcomes you can have. The appeal of visitor recording are not intended, it reveals your visitors’ actions on your website. Therefore, you can easily visualize user behaviour as well as their interactions with your website pages (buttons, images, pop-ups, etc).

At the end of the day examining and assessing those visitors recording videos is more crucial than just collecting them. To get to the most important information leading to results is all that matters to you at this stage. Thus far watching all those replay sessions is the only solution to detect user behaviour patterns on your website. Nevertheless, it will help you optimise their journey and experience while visiting your website, leading to converting visitors into customers.

There are countless methods that can help you analyse your replay session, but here is the most common and effective one.

Make the process standard as feasible as

Replay Sessions are not arbitrary online for enjoyment. As soon as you get started and watch them, you really need to be organized and prepared.

Step 1 – Get help from your team

One suggestion is to split the videos within your team for more effectiveness. If there are too many of them it may be overwhelming and frustrating for a single person. In order to get to significant outcomes evert team member must keep in mind the data she/he discovers.

Step 2 – Create a legend

In order to pre-categorise the relative information detected by your team, create a legend that everyone will have to use. It will be beneficial to cross-reference to diversity thinking and collect behaviours or attitudes.

Step 3 – Define a pattern

Make a group of all end results and categorise them. Afterwards compare all the data originating from a member of the team, it will give you the most effective outcomes.

Step 4 – Consistency is a must

To assure you get the right result, build a team of 2 or 3 team members who will be responsible to regularly view and analyse the data. As patterns have already been define, it will be easier for them to identify existing patterns or spot new ones. It is a time saviour.

Replay Sessions Team Work To Define Pattern

Establish a specific goal

Bear a business goal and details objectives will certainly assist you to analyse, evaluate and assess replay sessions videos. To reach your main goal you can obtain assistance from filters as well as tags likewise. Using filters will make your list much more concentrated on essential data.

You usually run within a framework where you’re searching for things that suit a few essentials (frictions, quality, interruption, diversion, etc.) as well as for that reason the procedure itself is more clear. It will allow you to focus on key areas to optimise the user experience that defaults their journey.

Achieve Goal Through Web Analytics

38+ Best Ways to Optimize Conversion Rates in 2020

Getting traffic to your website is great, but if that traffic doesn’t convert, it’s almost useless. This article presents 38 best types of optimization to get your visitors or customers to act, whether it is to fill out a form, communicate their email, or make a purchase. We can categorize them into 4 main parts: UX design, honesty, social proof, and data analysis.

The key to a highly convergent website is to test, test, and test. What works for one website, audience or niche may not work for another, making it difficult to develop a single strategy to achieve optimal conversions. Determine what works best for your business, then try it out!

Optimize conversions with UX design

1. Don’t offer too many possibilities

Faced with too many choices, people can become paralyzed and avoid a particular task or decision altogether. Whenever possible, be very clear about where you want your product to go or suggest the product that best suits the majority of people (“Most Popular Choice”).

2. Give your visitors an overview

When creating a landing, remove anything that could potentially distract your visitors, such as a navigation bar and other CTAs. Your landing page should be entirely devoted to getting your visitors to take a specific action.

3. Adapt the reading level to your audience

Using difficult, obscure or overly simplistic language can alienate some of your visitors. Use a tool such as the Readability Score to ensure that your text matches your audience’s preferences.

4. Pay attention to your title

Your title is perhaps the most important element of your landing page. Brainstorm at least 10 possibilities before choosing the strongest one and don’t hesitate to come back to it from time to time.

5. Use concrete action verbs

When testing different calls to action for conversion rate optimization, try to use action language that encourages visitors to take action (e.g. “grab yours”, “book your seat”).

6. Increase the conversion rate by being clear and concise

Most consumers are too savvy to be seduced by advertising copy. So drop the hype and focus instead on writing clear and compelling text that helps your visitors make a buying decision.

7. Test different lengths of content

Depending on your niche, your product and your audience, the short version may perform better than the long version (or vice versa). Be sure to test different lengths to see what works best with your audience.

8. Include as few fields as possible

When requesting information in an email membership form, ask for as little information as possible. A study has shown that cutting out a form can increase the conversion rate by 11%.

9. Keep input fields optional

If you need to request many information fields, keep as many optional fields as possible to increase the likelihood that visitors will complete the form. You can always request additional information later.

10. Keep the conversion elements at the top of the page

Buttons and other conversion elements should be above the fold for best results.

11. Create dedicated landing pages for your paid ads

If you use a payment system such as a monthly or yearly subscription, make sure you send these visitors to a dedicated landing page (not your landing page).

12. Test multiple colour combinations on your landing pages

Different colors can mean different things to different people (for example, a light blue can be soothing, while red can evoke feelings of stress or even anger). For perfect conversion rate optimization, test different palettes to see which ones give optimal conversion rates.

13. Use directional markers

Draw your visitors’ attention to the most important element of your page by using arrows or other visual cues. Make sure you stay in good taste: flashy red arrows usually don’t work as well as they used to!

14. Meeting the expectations of your PPC visitors

If visitors come to your landing page via a PPC ad, make sure the text in your ad matches the text on your landing page. Your ad should tell them exactly what they will find once they click on your site.

15. Use high-quality images

Using generic, sticky stock photos can send the wrong message about your brand. Use professional-quality photos whenever possible. Also, it is important to use photos of happy, smiling people. It is commonly accepted that these types of images result in the highest conversion rates.

Optimize conversions with honesty

16. Stimulate the enthusiasm of your visitors

Use emotionally charged language and amazing stories to get your visitors excited and excited to try your product.

17. Clearly state the benefits of your product or service

It is important to list the features of your product, but it is even more important to tell potential customers exactly how your product will help them solve their problem.

18. Tell visitors exactly what they’ll receive

Give visitors absolutely everything they need to know about your product: What are the features and benefits? What does it look like? What are the possible uses? Who will benefit the most? How will it be delivered?

19. Include a clear value proposition

Tell potential buyers what’s special about your product. How is it different and better than any other similar product on the market?

20. Offer a price match guarantee

Although most people do not accept this offer, it does show that you are concerned about keeping your prices competitive.

21. Recommend related products

Include links to related content or products to maintain visitor interest and encourage them to visit your site.

22. Add a warranty

Include a refund policy on all purchases. This reduces risk, and increased sales will usually more than compensate for any returns.

23. Offer multiple payment options

Believe it or not, not everyone wants to use Paypal. Consider offering different payment methods to satisfy the preferences of all your potential customers.

24. Offer additional discounts at checkout

Increase your conversion rate by offering customers free shipping or a percentage discount on their next purchase.

25. Include a privacy statement in the membership forms.

Your privacy policy can have a considerable impact on the conversion of your emails. In one user experience, a slight change in wording resulted in a 19% increase in conversions.

Optimize conversions with Social Proof

26. Include the number of subscribers to your social media

Like testimonials, the inclusion of social proof widgets reduces risk and increases conversions.

27. Optimize your conversion rates with testimonials

Testimony reduces risk and provides social evidence, use them on product landing pages.

28. Include consumer reviews

There is no doubt that consumer opinions are extremely influential in helping people make purchasing decisions. In fact, according to a study conducted by Zendesk, 87% of respondents said that their purchasing decisions were influenced by both positive and negative opinions.

29. Using video to humanize your brand

Include a simple video on your landing pages to show that there is a real person behind your brand.

30. Include inventory information

If you have a tangible product, indicate the number of products in stock with the description of your products (for example: “Order now … there are only 3 left in stock”).

31. Include a personal image

Don’t be afraid to include a personal photo in your sidebar or near your TACs. This can reduce the feeling of risk by showing that there is a real person behind the brand and will optimize your conversion rate.

32. Use a live chat tool

Offer a live chat to help answer questions and address potential customers’ concerns.

33. Be sure to include your contact information

Give your customers the confidence to buy from you by including complete contact information in an easily accessible location.

Optimize conversion with Web Data Analytics

34. Embed calls to action (CTA) in every content item on your site

Let your readers know exactly what you want them to do next, whether it’s clicking on a button, read a blog post or fill out a form.

35. Use CTA buttons instead of links

Buttons are more obvious and clickable, especially when displayed on mobile devices.

36. Test variations of your CTA button

Your “buy now” or “order now” button can have very different performance depending on where it is placed, its color and size. Test several variants to see which ones work best. Run an A/B test to check the overall workflow of your website navigation, if it is working (easy to find the information, easy to locate the content when scrolling, etc.) and if it leads in the increase of user sign-ups.

37. Observe where your users click

Create a visualize behavior heatmap to find out where your visitors click and where the cold spots are on your website pages. Understand the needs and expectations of your users by visually representing their clicks, tapping, and other behaviors.

Here is an example of a heatmap created with Madurel

38. Analyze the behavior of your users

Replay sessions the complete experience of each visitor to identify weak points, increase conversions and optimize your website. Ok, but with which tools? The platform allows you to create video replays of each of your users’ sessions. It’s like being behind your visitor’s shoulder all the time!

5+ Killer Ways To Analyze Your Website Traffic

What is website traffic analysis?

Website traffic analysis allows you to get information about:

  • The total number of visitors to the website,
  • All actions performed by visitors on the website,
  • The performance of your website,
  • The results of website optimization and promotion.

Correct estimation and analysis of these data will help to detect problems in your marketing strategy and make it more effective. No matter what type of web resource, an online shop or a simple homepage, you need to constantly analyze its traffic.

Why do I need to analyze my website traffic statistics?

Analyzing your website’s traffic allows you to determine if your website has attracted the number of prospects you expect. The study of your website traffic also helps you to identify their preferences and their behavior on your website, because the goal of any website is to attract traffic and be visible on the net. You will then know if you have achieved your objectives, which can be, among others, to make people discover the advertisements contained in your pages or to present your products so that visitors will buy. The idea behind this analysis is finally to increase the traffic of your site and can provide answers to:

  • What percentage of the target audience visits your site (out of the total traffic)?
  • Which traffic source generates the most visitors and target conversions?
  • How much time do users spend on the site and how many pages do they view?
  • What do we need to do next (what to set) to achieve the objectives?

Once you start analyzing traffic statistics, you will better understand your visitors and their behavioral patterns. The website statistics from the analysis will help you identify the most visited pages and the most popular types of products in your catalog.

What are the different parameters to be measured in a web traffic analysis?

Number of visits to a site

The number of visits to a site and the average time spent by users on each page are indicators that help you determine whether they were interested in your content or whether they just hovered over it and immediately moved on. You will then be able to take the necessary steps to capture the interest of your visitors on each of your pages.

The visitor’s path is another factor that determines the reactivity of the Internet user to your functionalities and products. By analyzing the visitor’s path, you can determine whether they bounced from one page to another, whether they searched for more content, or whether they left your site after staying for a short time.

Study of your web traffic

The study of your web traffic also takes into account the sources of traffic that led your visitors to each of your sections: direct access to your URL, passage through a referent site, search engine results, etc.

Finally, it is through the audience of your landing pages that you will see the effectiveness of your AdWords links. Your web analytics will then have to take into account the number of clicks that have been made and you will only have to refine your digital marketing strategy by improving the functionality and attractiveness of your landing pages.

analyze website traffic

What are the key indicators to know the traffic of a website?

As part of a web traffic analysis, the creation of dashboards and custom traffic reports is an important step to get a quick and synthetic vision of your site’s performance. These must correspond to your objectives (KPIs) and your target audience. The most common indicators are:

  • Sessions. The number of visits to the website for a given period. A session is a visit to the website by a user. The session is terminated if the user leaves the website or remains inactive for more than 30 minutes. Therefore, the more sessions you have, the more effective your promotional strategy will be.
  • Pages / Session. This indicator reflects the depth of a website visit. You can see how many pages users view during a session. A high number of pages means that your website is interesting, useful, and convenient.
  • Average session length. The duration of a session calculated as the average number. The longer users stay on your website, the higher your website ranks in searches.
  • Users. The number of unique users who visited the website during a given period of time. Do not confuse the number of sessions with the number of users. Sessions indicate the number of times all users have visited your website. Therefore, the number of users is always less than the number of sessions.
  • Bounce rate. The percentage of users who leave the website within 15 seconds of their visit. A high bounce rate shows that the web resource does not meet the needs of the visitors and that they have landed there accidentally.
  • Conversion rate. It is the rate of conversion of visits into action. Do web users buy or do they just read your content and then go on their way? A high rate means that your marketing approach is effective and brings results!
  • Channels. These are the sources of user traffic. There are nine types of these channels which will be described in detail below.
  • Devices. Measures that segment users by device type (PC, tablet, smartphone).
  • Average position. The indicator reflects the position of the website in search results.
  • CTR. The ratio between the number of impressions and the number of clicks on your page in search results. These data show how visitors interact with the different elements of your website’s pages.
  • Clicks. This data shows how visitors interact with the different elements of your website’s pages. Analyze page clicks to see which elements are being ignored and correct them to improve the user experience of your website.
  • Video replays. This information allows you to analyze the scrolling depth of your website. This way, you can make sure that the most important information is the most visible.

It is also interesting for you to identify the sources of traffic that have caused the most changes. These indicators will give you a precise idea of the type of visitors to your site so that you can effectively segment your customers. You will then be able to draw up a better content strategy or review its tree structure, for example, to ensure its continuous improvement.

website traffic key indicators

What are the audience of a site and its main sources of traffic?

Web traffic analysis covers all incoming traffic to your site and allows you to measure its notoriety, to assess the performance of your digital strategy and also to estimate your position in a very competitive market. The use of high-performance traffic sources will allow you to attract Internet users and thus multiply your sales. Following a web analytics analysis, you should be able to define by which means your visitors should arrive on your pages.

The traffic on a site generally comes from multiple sources. There are several types of traffic:

1. Direct traffic

Direct traffic, which is made up of visitors that you have retained and who go directly to your site by typing its URL or via a bookmark. These regulars often come to your site because they are attracted by your regularly updated information or by the products or services offered. You must, therefore, rely on good marketing content and good ergonomics so that they always come back to your pages. Dense direct traffic means that you have succeeded in building the loyalty of many Internet users. If it is low, then you will have to improve your content and expand your offers.

2. Organic traffic

The organic traffic that is generated by searches on search engines. The fact that organic traffic is important means that your site is well-positioned with these tools. Its analysis allows you to appreciate the effectiveness and performance of your SEO techniques. It can be paid, i.e. it can be the result of clicks on sponsored ads using.

3. Social Traffic

Social traffic, which refers to the flow generated by your activity on social networks such as Facebook or Twitter. Your notoriety with your community allows you to convert visits to your online store into purchases. This traffic will be important if you are very active on social networks. You will then be able to post links to your landing page or blog posts.

4. Referral traffic

Referral traffic, which is based on the traffic generated by your net-linking efforts (inbound links). These return links are effective in redirecting Internet users to your website. This traffic will be ample if several links leading to your pages.

5. Traffic from your e-mailing campaigns

It is generated by the clicks made by Internet users from your newsletters. This way, you can send interesting emails to your users and show them your site’s good features so that they come to your site more often.